With SalesSeek's all new visual interface for campaigns, measuring the performance and success of your email has never been easier.
Once you have sent your email, you want to know and understand how it has performed. Below is an example of what you will see in the Email Campaign review section.
Click on any statistic to see which individuals have Received, Opened, Clicked, Unsubscribed, or Bounced. You can combine any of these filters and even save these groups as Smart Groups for Automations.
So what does it all mean?
Sent - this is the number of emails sent by SalesSeek
Delivered - this is the number of emails that have been delivered
Opened - this number indicates how many people have opened your email. It is sometimes known as an OR or Open Rate
Clicked - this number indicates how many people have clicked on a link within your email. This is often known as a CTR or Click Through Rate and is generally the most common measurement of success.
Unsub (Unsubscribe) - this shows the number of people who have unsubscribed from your mailing list.
Spam - this shows the number of people who have marked your email as SPAM. This number is important as it can affect your Sender Reputation very quickly. Your Sender Reputation determines how trusted you are by providers and can impact your send/open/click-through rates. If your Sender Reputation gets too low, your emailing privileges can be suspended or removed.
Bounce - the bounce rate represents the percentage of sent messages that cannot be delivered.